Articles
Insights on how to build clever into your online business. I write about how clever websites can move your business forward, how your brand impacts the perception of your business in the market (how clever it is, not just what it looks like!), and tips on growing your business through an organic, content-based strategy — the most cost-effective marketing you can do to scale your business.
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Privacy deep dive: understanding legal compliance for your business website
Understanding what private data your website is collecting from your site visitors, and what happens to that data after it is collected, is crucial to protecting your business and your website visitors.
7 simple ways to get more bang for your buck from your business website
If you’re going to all the effort of building a website, you may as well milk it for all it’s worth. The bottom line: your business is wasting a huge opportunity if your website isn’t doing a range of clever things to help you out. One of these is targeting new leads who find you via an internet search.
Google Analytics-Google Fonts GDPR violation rulings for businesses outside the EU
Google Analytics and Google Fonts have been ruled to be in violation of Europe’s data protection laws. What does this mean for Australian businesses?
Productized services
For service-based businesses, having a really close look at your core services and determining which services can be productized can save you an enormous amount of time and keep you organised for the year ahead.
Convert leads for your consulting business in 10 seconds or less
Converting leads: win clients for your consulting business in 10 seconds or less All of the marketing efforts you make generating leads for your website are meaningless if they don’t
Why a mobile-friendly website is good for Google AND for your clients
When is comes to Google, mobile rules. Thanks to the smartphone, we all walk around with sophisticated computers in our pockets. We can search from anywhere. And the evidence shows that we do. Is your business mobile friendly? If not, you may be missing leads from a lot of potential customers.