Insights on how to build clever into your online business. I write about how clever websites can move your business forward, how your brand impacts the perception of your business in the market (how clever it is, not just what it looks like!), and tips on growing your business through an organic, content-based strategy — the most cost-effective marketing you can do to scale your business.

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UserZoom - Marketing

Productized services

For service-based businesses, having a really close look at your core services and determining which services can be productized can save you an enormous amount of time and keep you organised for the year ahead.

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