Articles & tips on building clever into your business

Insights on how to build clever into your online business. I write about how clever websites can move your business forward, how your brand impacts the perception of your business in the market (how clever it is, not just what it looks like!), and tips on growing your business through an organic, content-based strategy — the most cost-effective marketing you can do to scale your business.

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Writing - Reading

Ideas for Content

If you’re a small business owner, then you know that marketing your business can be tough. One of the most effective tactics is content marketing: creating valuable content that engages your audience and helps you reach your goals. But what should you blog about? Here are some ideas to get you started.

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Marketing - Plan

Better Marketing for Services with a vCMO

If you’re a small business owner, you know that marketing your services can be tough. You need to find the right mix of strategies to reach your target market and generate leads, without spending too much money. A vCMO can help. Read on to learn more about what a vCMO is and how they can help your business grow.

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Internet - Website

A buyer’s guide to web design

So, you need a website for your business? Great! But, how do you choose the right web designer for your needs? A quick Google search will reveal heaps of businesses offering web design in Sydney alone! How will you know which one will be the right choice?

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Web design - Search engine

Making the most of your website investment

If you’re going to all the effort of building a website, you may as well milk it for all it’s worth. The bottom line: your business is wasting a huge opportunity if your website isn’t doing a range of clever things to help you out. One of these is targeting new leads who find you via an internet search.

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UserZoom - Marketing

Clever guide to productized services​

For service-based businesses, having a really close look at your core services and determining which services can be productized can save you an enormous amount of time and keep you organised for the year ahead.

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Apple MacBook Pro - MacBook Air

The Studio Clvr rebrand case study

Rebranding from Popdot to Studio Clvr became a no brainer when I decided to narrow my niche, build more value into the business, and remove stress from my life. Now it’s launched I feel liberated from the friction points that defined the old business setup and renewed enthusiasm for the business and the clients I can help the most.

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