Articles & tips on building clever into your business
Insights on how to build clever into your online business. I write about how clever websites can move your business forward, how your brand impacts the perception of your business in the market (how clever it is, not just what it looks like!), and tips on growing your business through an organic, content-based strategy — the most cost-effective marketing you can do to scale your business.
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Ideas for Content
If you’re a small business owner, then you know that marketing your business can be tough. One of the most effective tactics is content marketing: creating valuable content that engages your audience and helps you reach your goals. But what should you blog about? Here are some ideas to get you started.
Better Marketing for Services with a vCMO
If you’re a small business owner, you know that marketing your services can be tough. You need to find the right mix of strategies to reach your target market and generate leads, without spending too much money. A vCMO can help. Read on to learn more about what a vCMO is and how they can help your business grow.
How much should web design cost?
Investing in a new website is an exciting step for your business. But, how much can you expect to pay for custom web design?
A buyer’s guide to web design
So, you need a website for your business? Great! But, how do you choose the right web designer for your needs? A quick Google search will reveal heaps of businesses offering web design in Sydney alone! How will you know which one will be the right choice?
Understanding data privacy for your business website
Understanding what private data your website is collecting from your site visitors, and what happens to that data after it is collected, is crucial to protecting your business and your website visitors.
Making the most of your website investment
If you’re going to all the effort of building a website, you may as well milk it for all it’s worth. The bottom line: your business is wasting a huge opportunity if your website isn’t doing a range of clever things to help you out. One of these is targeting new leads who find you via an internet search.
Google privacy violations for business websites
Google Analytics and Google Fonts have been ruled to be in violation of Europe’s data protection laws. What does this mean for Australian businesses?
Clever guide to productized services
For service-based businesses, having a really close look at your core services and determining which services can be productized can save you an enormous amount of time and keep you organised for the year ahead.
You have 10 seconds or less to convert leads to sales
Convert leads to sales for your consulting business in 10 seconds or less All of the marketing efforts you make generating leads for your website are meaningless if they don’t
Design essentials for healthcare websites
Websites for health practitioners: what to include Your healthcare website should be designed to convey personality and professionalism. It’s the first point of contact for most people and they will
FAQ: I already have enough clients. Do I really need a website for my business?
FAQ: I have lots of word-of-mouth clients, so why do I need a website? The question of whether you need a business website when you already have loads of clients
The Studio Clvr rebrand case study
Rebranding from Popdot to Studio Clvr became a no brainer when I decided to narrow my niche, build more value into the business, and remove stress from my life. Now it’s launched I feel liberated from the friction points that defined the old business setup and renewed enthusiasm for the business and the clients I can help the most.
