Big list of brand personality traits
When you are starting to think about the branding or rebranding of your business, it’s important to start with the fundamentals of who you are. Narrow down the core identity of your business through the lens of some key personality traits that may define your ethical values, the way you want to work with clients or how you want to be perceived in the market. Doing this will give you an edge over your competition as your brand will be more fully fleshed out, tangible, relatable and connectable. Nailing your brand’s personality is key to a clever start to your business and building a brand that your potential clients can truly engage with.
Why does the personality of brands matter?
You don’t want to be a boring brand with no personality, so thinking about the traits that define you is an important step to consolidating your brand — be it through your brand name, logo or your website. Brand personality traits are key to how you present yourself to the world.
The big list of brand personality traits
Here’s a big list of brand personality traits for you to draw on if you need some help identifying how you want to be seen and known.
