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Digital marketing should have a long-lasting impact on your bottom line

Do you feel like all your marketing efforts are giving you nothing back? You write articles, post on social media, host webinars and then … crickets. 

Ask yourself these 5 questions:

  1. Do you have a marketing plan?
  2. Is your marketing plan aligned with your business goals (if I do X, I’ll make $Y)?
  3. Does every marketing piece you create directly connect to the overall plan?
  4. Do your staff know how to create marketing content that will directly impact on your bottom line? 
  5. If your staff leave will they take the marketing knowledge for your business with them?

Studio Clvr have been instrumental in creating our brand identity and supporting our business growth and evolution since. Highly recommend!

James McFall, Managing Director, Yield Financial Planning

Stop the 'spray and pray' and clever up your marketing

Say goodbye to the ‘spray and pray’ approach to marketing and implement a strategic marketing plan that is achievable and streamlined for your individual circumstances. Better yet, you’ll have an action-packed plan that can be effective even when implemented by you, or by junior and less experienced members of your team — giving you better returns on your marketing investment and on the investment in your people.  

Clever Marketing Plan

$ 4700 incl. GST
  • Done-for-you, goal-optimized marketing plan
  • Search Engine Optimization framework to drive goals
  • 12-month strategic roadmap
  • 12-month topic-by-topic Content Calendar
  • Task lists across SEO, content and socials
  • Analytics and KPI measurement dashboard setup
  • Training (Zoom), how-to guides and clever templates

First, get your foundations sorted out with a Clever Marketing Plan

If your marketing efforts aren’t moving the dial of success for your business, then a Clever Marketing Plan will give you the direction you need. Our plans are crafted with your business goals at the centre to ensure that every action and task creates value for the whole far beyond an initial publication date for any one piece of content. 

We take the traditional marketing plan a step further by building in some of the clever processes that we’re known for to help you achieve more for less.

Onoing support from your own virtual Chief Marketing Officer

Monthly strategic support

  • Monthly analytics analysis and reporting.
  • Monthly recommendations ready for action by you or your team.
  • Full access to the Studio Clvr process library to support you and your team. 
  • Request custom how-tos specific to your business or organisation.

(min 3-month term)

Monthly implementation

  • Copywriting: $500/article.
  • Online publishing and technical SEO: $180/article.
  • Social media campaign setup and automation scheduling: $50/article.
  • Email marketing: $150/broadcast (using your content).
  • Monthly fixed-fee website extras (help/design/change requests):  from $150/month.

Done-for-you extras (these and more) can be added on a monthly retainer basis
(min 3-month term)

Ad-hoc support

  • Email marketing setup.
  • Socials setup & branded templates.
  • Annual business strategy & marketing review + opportunities analysis.
  • Service/product landing page on your website. 
  • Training Workshops.

Each of these services can be completed over a single Clever Day. Monthly vCMO clients get a 5% discount on Clever Hour and Clever Day rates.

A virtual Chief Marketing Officer can help you if:

  • You can’t afford the senior salary/aren’t yet big enough to have a Chief Marketing Officer on staff.
  • You have a small team or junior staff on board and want to ensure the marketing work they are doing is actually driving the business forward and meeting business goals.
  • You want to mitigate key person risk by ensuring your marketing strategy, systems, processes and actionable tasks are maintained by a trusted advisor and can be redeployed to new staff at any time.
  • You need help knowing what data to measure, how to measure it and what it means for your business.
  • You need monthly strategic support to ensure your marketing is having impact, is more impactful over time and stays on point.
  • You’re a solo operator or small team in need of some implementation support while you scale up.

A virtual Chief Marketing Officer is not for you if:

  • Your business isn’t ready to switch to a digital-first mindset.
  • You have an experienced Chief Marketing Officer on staff who can sort this all out for you.
  • You’re only looking for help with paid ads on social and Google. We don’t operate paid campaigns, as we prefer to focus our knowledge on solid, long-term, organic growth. Ads can indeed help your business (we partner with ad experts, who we can refer you to); but the work we do is to build a solid foundation for a search-based digital strategy that will maximise the benefit of any paid campaigns and ensure that your overall digital plan is very strategic and targeted in a way that will grow over time.

Interested to learn how a vCMO can help your business grow?

Learn more about us by subscribing to our newsletter, read up on the value of a vCMO for your business, or book a quick chat to find out if we’re a good fit for each other.