Articles & resources to clever up your marketing
Insights on how to craft your online business to be clever on the inside and on the outside. I write about how clever websites can move your business forward, how your brand impacts the perception of your expertise business in the market (does your brand look as clever as you are?), and tips on growing your business your way. This is a hustle-free zone, so you won’t find any cringey, marketing-bro-style sales hacks here. Just expert tips on amplifying your clever.
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Increase Google ranking thanks to the May algorithm leak
There was a massive Google algorithm leak in May this year. I’ve trawled through the analysis to convey the biggest tactics for ranking up or down, and have thrown in my opinion and assumptions on where this leaves businesses in the search rank game.
My story
My story: who I am and how I got to here I’ve built a career around designing systems that make getting stuff done easier. That
Why I don’t take anything at face value
The most significant feedback I consistently receive from our clients is that we understand their business. Nice proof that my process to ‘get you’ works!
Studio Clvr partners with Lawpath for online legal documents
We’ve partnered with LawPath so you can get your business website and your legal documents up and running faster.
Creating brand value in your business
Creating value in your business can be easy when you’re thinking about the long game. Read our thoughts on how to build to grow with exit in mind.
Case Study: brand, website & pivot for holistic wellness studio
Professional fix for cheap branding gone wrong + professional web design for a law firm + marketing help for business growth and expansion
Case Study: brand fix and website design for new law firm
Professional fix for cheap branding gone wrong + professional web design for a law firm + marketing help for business growth and expansion
Case Study: new brand and website design for Get Grants
This case study delves into the creation of a new brand identity and website for Get Grants.
Case Study: redesign and online pivot for document authentication business
This case study looks at the redesign and rebranding of a document authentication business as the business did a major online pivot to virtual services.
Case Study: small business branding
Case study on the process and results from brand, to website, to marketing foundations for a financial planning business
Clever Up Your Online Consultancy Business
Time to take your online consultancy business to the next level? Check out our clever guide with all the info on scaling and website help you need.
Ideas for Content
If you’re a small business owner, then you know that marketing your business can be tough. One of the most effective tactics is content marketing: creating valuable content that engages your audience and helps you reach your goals. But what should you blog about? Here are some ideas to get you started.
Better Marketing for Services with a vCMO
If you’re a small business owner, you know that marketing your services can be tough. You need to find the right mix of strategies to reach your target market and generate leads, without spending too much money. A vCMO can help. Read on to learn more about what a vCMO is and how they can help your business grow.
How much should web design cost?
Investing in a new website is an exciting step for your business. But, how much can you expect to pay for custom web design?
A buyer’s guide to web design
So, you need a website for your business? Great! But, how do you choose the right web designer for your needs? A quick Google search will reveal heaps of businesses offering web design in Sydney alone! How will you know which one will be the right choice?
Understanding data privacy for your business website
Understanding what private data your website is collecting from your site visitors, and what happens to that data after it is collected, is crucial to protecting your business and your website visitors.
Making the most of your website investment
If you’re going to all the effort of building a website, you may as well milk it for all it’s worth. The bottom line: your business is wasting a huge opportunity if your website isn’t doing a range of clever things to help you out. One of these is targeting new leads who find you via an internet search.
Google privacy violations for business websites
Google Analytics and Google Fonts have been ruled to be in violation of Europe’s data protection laws. What does this mean for Australian businesses?
Clever guide to productized services
For service-based businesses, having a really close look at your core services and determining which services can be productized can save you an enormous amount of time and keep you organised for the year ahead.
You have 10 seconds or less to convert leads to sales
Convert leads to sales for your consulting business in 10 seconds or less All of the marketing efforts you make generating leads for your website
Design essentials for healthcare websites
Websites for health practitioners: what to include Your healthcare website should be designed to convey personality and professionalism. It’s the first point of contact for
FAQ: I already have enough clients. Do I really need a website for my business?
FAQ: I have lots of word-of-mouth clients, so why do I need a website? The question of whether you need a business website when you
9-step guide to business reinvention
I’ve rebuilt my business from brand foundations up. Check out the nine steps I used and think about how you can apply them to your own business reinvention.
Traditional services & digital-first business strategies
Explore how you can leverage innovative and creative ways to drive your company forward through a digital first strategy that includes productized services for streamlined sales, creating better client experiences, and taking advantage of automation in your tech systems.
Websites for healthcare professionals: what to include in 5 steps
Sure, your therapist website can connect with patients, build trust and educate. But did you know it can make your practice easier to run?
Strategic marketing: is your marketing making sales?
Strategic marketing actively links to your business goals for better ROI You know you need to put something out there, so you or your team
How to register a name for a business
Are you thinking of starting a business? If so, it’s important to do a name availability check to make sure the business name you want is available. This 6-step guide will walk you through the process of checking for name availability and registering your business. So, whether you’re just getting started or are already in the thick of things, this guide has got you covered. Let’s get started!
How to Brainstorm a Business Name with Wordplay
Coming up with a great name for your business can be harder than it seems. You want something that is unique, memorable, and inspires confidence in customers. But where do you start? One way to get the creative juices flowing is to use wordplay. This involves playing with different meanings of words or combining words in unusual ways. With a little imagination, you can come up with some truly inspired names this way. So if you’re struggling to come up with a moniker for your new venture, try using wordplay to brainstorm some ideas. You never know what might inspire you!
Defining Your Brand Personality Traits
If you want to be a distinctive and interesting brand, consider what makes you unique. You don’t want to be a one-dimensional business with no personality, so thinking about the qualities that define you is an important first step in solidifying your branding — whether it’s through your brand name, logo, or website.
Ideas on how to name a business
In order to start and run a successful business, you first need to come up with a clever name. This can be tricky, because you want something that is unique and memorable but still professional. Here are some ideas on how to go about choosing the perfect name for your business.
Plain English guide to website terminology
If you’re like most professionals, you don’t have time to become a website expert. But that doesn’t mean you can’t understand the basics. This plain English guide will help you decipher website terminology, so you can communicate with your web developer and make informed decisions about your website project.
The Ultimate Guide to web design and development for your business
Are you thinking of launching a WordPress website for your business? If so, you’re in the right place. In this ultimate guide, we’ll walk you through the process step-by-step. We’ll start with planning and design, and then move on to development and launch. By the time you’re done, you’ll understand what’s involved. So let’s get started.
Making sense of the GDPR
Feeling a little confused about the GDPR? In this blog post we explain the ins and outs of the GDPR and how it affects small business owners in Australia.
What does your website say about you?
We know we shouldn’t, but most of us really do judge a book by it’s cover. And the same goes for websites. We critique the credibility of every business we look at online and are quick to dismiss the websites that don’t speak to us. What does your website say about your business?
How great images can improve your content
A picture really is worth a thousand words. Choosing great imagery is integral to ensuring that your content gets a look in among all the other stuff out there. Show your audience that you are serious about your brand and the way you present yourself by choosing impactful imagery. Read our quick guide to learn how.
Is it worth investing in a digital marketing strategy?
Digitial marketing is a constantly changing beast. It evolve every time Google changes it’s algorithm, Facebook launches a new feature, or platform merge under one company (when Facebook bought Instagram). You have to be saavy to stay on top of it all and that starts with your strategy. Plan it, implement it and monitor it and you too can master the art of digital marketing success.
Copyright: why you can’t just use Google images
Don’t risk your business on something as easy to get right as copyright. Why risk a lengthy and costly law suit when you can easily find the correct attribution for the photographs you use online and ensure that you are not infringing on anyone’s copyright. Follow these steps to ensure your business is operating in line with copyright law.
Mobile friendly websites: good for Google AND clients
When is comes to Google, mobile rules. Thanks to the smartphone, we all walk around with sophisticated computers in our pockets. We can search from anywhere. And the evidence shows that we do. Is your business mobile friendly? If not, you may be missing leads from a lot of potential customers.
What makes a good social media presence for consultants?
Some people have the idea that the creation of a good social media presence has an element of luck to it, the idea that it was the right place, the right idea and the right time. While all these things are vital to the success of a company on social media, luck has nothing to do with it. Luck is for gamblers. Business relies on an approach that is thoroughly thought out.
SEO for beginners part 2
Search Engine Optimisation is the art of being found on search results. These results are a combination of the search term entered and the ranking of a site for that particular search term (or subject area). You can improve your search results by thinking about what people will type to find your website and then applying those thoughts to your website’s content.
SEO for Beginners
In this SEO blog series we delve into what to think about when you’re thinking about SEO. Search can get a lot more full-on if you want it to but these fundamentals will see you off to a good start.
