CASE STUDY: Rise Holistic
Brand identity, custom web design & pandemic pivot for wellness studio
Invested in: Custom Web Design, Branding Add-On, Clever Day, Clever Hour
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Samantha had a crystal clear vision for her new yoga studio when she launched back in 2020. She wanted to create a commune for people to not only enjoy yoga, but also learn to move in ways that nourish their body and mind. She was strongly against anything overtly 'yoga', which is the sort of language we love to hear as we thrive on opportunities to 'flip the script' on conventional stereotypes. In the years since the unveiling of the studio, the business has had to pivot fast when affected by mandatory closures due to the COVID pandemic. Sam has weathered the storm amazingly and has pivoted Rise Studio into Rise Holistic with strategic changes made fast to keep business open.
Our Senior Designer, Steph, designed the branding for Rise and she did a beautiful job capturing the essence of Samantha's request to avoid the cliche and instead go for a logo, colour palette and type set that stood out from the competition and created a flexible foundation for future growth and—although we didn't know it at the time—a sudden need to pivot fast. Having created the initial logo and brand to high-quality design standards that kept everything simple within a tested framework, made it really easy to morph the brand into its new iteration without stress or the need for a complete redesign.
The main priority for the first version of the Rise website was to drive clients to book classes. We mapped the user journey across different iterations and designed the site architecture to intuitively lead clients to take action from a range of key touchpoints. The site was integrated with the popular wellness business software MindBody to ensure a seamless connection between online and studio bookings.
Without a brand and website built to high professional standards and with a strategically-flexible framework, it would have been an uphill struggle to pivot Rise as quickly as we did. The clever foundation we had laid int he first iteration of the studio made the transition to virtual a simple one. Stress was avoided big time.
The strategy was developed in a single one-hour session. And the entire brand and website pivot was implemented in just one day.
So Sam was able to keep her virtual doors open when the physical doors of the studio were forced to close and had a great strategy in place to move clients from the physical to the virtual studio space.
The best money I’ve spent on my business! I've used both the Clever Hour and Clever Day services with Nic recently and both are such amazing value. Our mid-pandemic Clever Hour very quickly gave me all the strategic guidance I needed to switch my business online. When I needed to pivot further, Nic smashed through my branding and website changes in just one Clever Day and got my business moving in a new direction immediately, without hassle or stress. Nic is honestly so incredible! The support is amazing and she delivers above and beyond what I expect every time. Cannot recommend Studio Clvr enough and as long as I have a business (in whatever iteration it evolves) I’ll be using Nic.
The opening of the first iteration of Rise Studio was met with enthusiasm from the local community and Samantha put enormous effort into creating a space that people used for more than just yoga. The website pulled it's weight in managing class bookings and the brand met Samantha's vision for a non-yoga relaxing vibe that made use of the trees and mountains of her Canadian homeland. Business challenges during the pandemic have also presented new opportunities to grow the Rise business virtually. We jumped on board initially for a super fast Clever Hour to help gear the team up to run a virtual studio when the live space closed down. And when Sam decided to transition to a new offering that created more flexibility in her own life as a new mum, Rise Holistic was born. In a single Clever Day we pivoted the brand and the website to reflect the new direction of the business.
Studio Clvr is a small but mighty crew of experts helping you design a clever business. We specialise in digital transformation, simple and impactful marketing and custom website design in Sydney. Our clever strategies make it easier to run your business and market your services for a flexible, sustainable and resilient business.
Book us for WordPress Website Design Help, a Custom Website Design project or get better results from your marketing investment with your very own Virtual Chief Marketing Officer.
Studio Clvr is a small but mighty crew of experts helping you design a clever business. We specialise in digital transformation, simple and impactful marketing and custom website design in Sydney. Our clever strategies make it easier to run your business, market your services and win more clients for a flexible, sustainable and resilient business.
Book us for WordPress Website Design Help, a Custom Website Design project or get better results from your marketing investment with your very own Virtual Chief Marketing Officer.
Studio Clvr is a small but mighty crew of experts helping you design a clever business. We specialise in digital transformation, simple and impactful marketing and custom website design in Sydney.
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