Know your unknowns with a Website Strategy Workshop
You have a pretty good idea of what you want to include on your website, and how you want the website to function. But if you’re the clever expert I think you are, you’re likely highly aware that you don’t know what you don’t know and it’s better to learn that now than halfway through your web project.
Identify gaps and opportunities
Most websites leave a ton of value on the table. We identify your strengths, weaknesses, opportunities and threats. We then roadmap a path to amplify and leverage your site assets and reduce your liabilities.
Increase capacity
Running a small business is hard work. You’re wearing all the hats. Building capacity is business gold. We outline opportunities for rinse-and-repeat systems, automation and tech intelligence so you can spend more time on high-value tasks.
Less Googling, more action
Seriously, save yourself the Googling. We’ll take your goals and ideas and assess your website against our Amplify Your Clever framework to benchmark where you are now, pinpoint where you want to go and show you exactly how to get there.
Avoid scope creep
Ensure you have the right foundations for your website to avoid scope and cost blowouts.
Tech that works for you
Ensure the tech you use will work harmoniously with the rest of your systems and be manageable for your business stage.
Value delivered and created
Maximise the return on your website investment and, in turn, grow your brand value.
Bridge the gap between your knowledge of your business and our knowledge of how to make your business fly online.
Let’s work together to simplify the complex and reveal all of the unknowns to give you a clever website framework to implement on a new site or an existing one.
Achieve your business goals by building them right into your website
We go deep on what you do and how you operate to carefully align your website with your business goals (clever tip: this important strategy work is about so much more than just looking nice and telling folks how to contact you). Everything we do is aligned with our Amplify your Clever Framework to leverage your clever and create a simple blueprint that includes all the steps needed to achieve your goals.
A simple project discovery process that works
- 1. Reconnaissance: book a strategy session
A 1.5-hour workshop to examine:
- Your business aims, limitations and opportunities.
- The technology you’re using in your business now, any new tech you have your eye on.
- Your capacity and available resources for website management.
- 2. Identify Gaps & Opportunities
I filter all of the insight you’ve given me into your business, your audience, your values and your goals through my design & marketing know-how.
- Technical audits of your existing website to identify strengths, weaknesses, opportunities and threats.
- Map out your current website processes to identify gaps and opportunities.
- Uncover simple ways to streamline and reduce ‘busywork’.
- 3. Create the plan
I’ll create a strategic website framework that forms an actionable blueprint for your website build.
- Map out your user journeys in tandem with your site architecture — for a structure that moves people to action.
- Advise on the tech stack or tech combo that will work best for you and your business.
- Outline opportunities for automation to eliminate unnecessary repetitive tasks.
- Identify scalable processes for easy business growth.
- Outline next steps.
- 4. Website strategic plan delivery
We’ll have one more 30-min review to discuss your strategic website plan, examine your options and the best way for you to achieve them. This call is usually conducted within one week of the initial workshop.
Studio Clvr was the most amazing value for Project F. The strategy work at the beginning was incredibly thorough and so when it came to executing on our website “re-skin” the results were spot on. The fresh perspective plus expertise was a great combination and delivered a result we’re thrilled with. Highly highly recommend.
Book your Website Strategy Workshop
Website strategy workshop
Know your unknowns and plan your website properly. Deductible off any website package, so if you go on to hire us for a full site design or redesign, your Website Strategy Workshop is free!
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Frequently asked questions
Can I really get my money back on this workshop?
Yes! If you’re excited by what we outline in our strategy session and are ready to commit to a full website project with Studio Clvr, your workshop fee will be deducted from your project deposit.
Do I have to use Studio Clvr to implement the results of my Website Strategy Workshop?
Of course not! Our Workshop has been designed from over a decade of knowing how to ask the right questions about your business, do the relevant research to add data-backed knowledge, and apply our honed expertise in the crafting of quality digital brands. If Studio Clvr isn’t the right fit for your project (we might not align for any number of reasons from budget to availability to tech suitability) you can take your strategic blueprint to another designer. We can also refer you to other experts from within our network. The blueprint we produce for you will form a solid project brief and actionable scope of work for you to build on.
Will you be selling Studio Clvr services as part of the workshop?
People who book a Website Strategy Workshop are usually keen to hear about our services, but you won’t find a big sales pitch here.
One of the things I love about these workshops is that they are an opportunity for me to honestly and clearly analyse your needs with my consulting hat on. No one wants to pay to be sold to (ick).
What you will get is a straight-up evaluation on the option/s that best align with your business needs.
I'm ready to go ahead with a Studio Clvr website. Do I need to do a workshop first?
If you can already see the value you can get out of a Clever Website, this workshop is included at the beginning of all custom website design projects, so this workshop be included as part of that process. Jump ahead to get your design slot locked in.
I think my business is too early-stage for a workshop...
If y business is still very early-stage and you need more time to understand your services and your clients, a Clever Consult might be a more effective starting point to help move your ideas forward.
I just want a quick website to launch with while I work out my services and audience. Do I still need a Workshop?
If you just want a quick, super basic site to launch your business, a Clever Day might be a better option for your business to get a quick website out there while you’re testing the market. We can deliver a template-based site without any bespoke branding in a single day.
Why should I spend money on a workshop like this for project discovery?
Diving in on a website project without first workshopping your real needs is like having a doctor prescribing medication without first diagnosing your symptoms.
Most businesses will have done a load of this work themselves, but to go back to the doctor analogy,using this as your basis is kinda like telling your GP you’ve found the answer on Google and don’t want their professional opinion. You’re doing yourself a disservice by not getting expert advice — even if that advice validates your assumptions.
If a designer isn’t investing real time to understand your business, they can’t possibly know that the solution they are delivering is the right one for you.
Save yourself time, money and sanity by investing in an action plan specific to your requirements before you start to build on shoddy foundations.
Why is it important to understand our available tech resources?
We’ve been doing this for over a decade now and have done many redesign projects for clients who are rebounding from a bad experience with larger and flashier (on the outside) marketing agencies. In every one of those redesigns, the biggest problem has been that the client has not been asked the right questions upfront to ensure that the website meets their expectations around business goals and their tech know-how and available resources to manage the website. Big agencies often assume you can hire a full-time web designer to manage the website. This is unrealistic for most small businesses. We take into account your team, your time and your level of familiarity with tech to ensure the website built for you strikes the right balance between the tech you can manage and the tech your business can benefit from. We’re all for reaching for the stars, but the stars need to be within reach.
Is there a limit on the number of people who can be involved in the workshop sessions?
We are firm believers that all key decision makers for your website and marketing should be involved in the website strategy workshop sessions. These are collaborative sessions, where it is essential for all voices in your business to be heard before big decisions are made. This gets everyone excited about the action plan and on the same page for a successful project with common goals.
That said, more than 3 people will extend the time required for each workshop. There will be a surcharge for additional seats, which we advise on depending on your requirements.
Can I reschedule my chosen Workshop date or time?
You can reschedule your workshop up to 24 hours before the scheduled date and time (outside of emergencies).
Let's workshop strategic foundations for your business website
Know what you don’t know so your website build is on track from the very beginning.
