Plain English guide to website terminology
A practical guide to website jargon for business owners who want to understand the basics without getting overwhelmed.
Insights on crafting an online business that's as clever as you are
I write about:
- Tips on how to leverage your clever for marketing strategies move your business forward.
- Brand perception tactics to ensure you are delivering a strong representation of your expertise business in the market—i.e., does your brand look as clever as you are?
- Resources for growing your business your way.
This is a hustle-free zone, so you won’t find any cringey, marketing-bro-style sales hacks here. Just expert tips on leveraging your clever.
Tips to amplify your clever
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SEO for Beginners
In this SEO blog series we delve into what to think about when you’re thinking about SEO. Search can get a lot more full-on if you want it to but these fundamentals will see you off to a good start.
Mobile friendly websites: good for Google & clients
When is comes to Google, mobile rules. Thanks to the smartphone, we all walk around with sophisticated computers in our pockets. We can search from anywhere. And the evidence shows that we do. Is your business mobile friendly? If not, you may be missing leads from a lot of potential…
How great images can improve your content
A picture really is worth a thousand words. Choosing great imagery is integral to ensuring that your content gets a look in among all the other stuff out there. Show your audience that you are serious about your brand and the way you present yourself by choosing impactful imagery. Read…
Creating brand value in your business
Creating value in your business can be easy when you’re thinking about the long game. Read our thoughts on how to build to grow with exit in mind.
My story
I’ve built a career around designing systems that make getting stuff done easier. That means content systems that make it easier for both you and your users to navigate your content, automation and workflows that take busy work off your desk, and websites that look and feel like magic.
Increase Google ranking thanks to the algorithm leak
There was a massive Google algorithm leak in 2024. I trawled through the analysis to convey the biggest tactics for ranking up or down, and have thrown in my opinion and assumptions on where this leaves businesses in the search rank game.
How to generate AI content without tanking your authority
How to leverage AI without sacrificing your unique voice and professional credibility.
On AI: I’m all in (with caveats!)
My amplify with AI project is about to launch. Here’s why I’m all in!
Leverage your marketing with a fractional CMO
If you’re a small business owner, you know that marketing your services can be tough. You need to find the right mix of strategies to reach your target market and generate leads, without spending too much money. A vCMO can help. Read on to learn more about what a vCMO…
Understanding data privacy for your business website
Understanding what private data your website is collecting from your site visitors, and what happens to that data after it is collected, is crucial to protecting your business and your website visitors.
Amplify your clever
You’re brilliant at what you do. Let me help you Box Clever so your brand and your business walks the talk.