Website Strategy Workshop
Not sure what your website needs and ready to go deep to work it out? Our Website Strategy Workshop helps you simplify the complex, giving you a clever framework to implement on a new site or an existing one.
Achieve your business goals by building them right into your website
- We go deep on what you do and how you operate to carefully align your website with your business goals (clever tip: this important strategy work is about so much more than just looking nice and telling folks how to contact you).
- Work backwards from your goals to make sure you have the steps in place to meet them.
- Define your site architecture (navigation and site map) to build or revise your foundations to be sure your website is mapped in a way the works for your people.
- Technology deep dive to ensure the direction you’re taking with your new website is the right one for the stage of business you’re in and for the resources you have available to manage it.
- Deductible off any website package, so if you go on to hire us, your Website Strategy Workshop is free!
I have been a client of Studio Clvr (formerly Popdot Media) since 2013 and I am still a customer today. User friendly design is always difficult along with the integration of other external systems or apps. Nicole supported us with advising and designing a website for ThingFarm AS (a IoT & AI software company) that gave us more reviews and hits by incoming client traffic. I can truly recommend Nicole and her team.
A strategic workshop is right for you if you want to:
- Ensure you have the right foundations for your website to avoid scope and cost blowouts.
- Get more value from your website investment.
- Find out how your website can be leveraged to achieve your business goals and build business value.
- Reduce the administrative burden on your small business and use tech to your advantage.
- Be sure that the tech you use will work harmoniously — it’s always better to identify potential conflicts up front.
A strategic workshop is NOT right for you if:
- Your business is still very early-stage and you need more time to understand your services and your clients. In this case, a Clever Hour strategy call might be a more effective starting point to help move your ideas forward.
- You just want a quick, ‘coming soon’ style site to get you launched. A Clever Day for Website Help might be a better option for your business to get a quick website out there while you’re testing the market.
- You’re pretty clear on what your business needs and can already see the value you can get out of a Clever Website. If that’s the case, this workshop is included at the beginning of all custom website design projects, so jump ahead to get your design slot locked in.
We were in a total bind following a massive web design fail when a colleague recommended we contact Studio Clvr. Their experience not only in web design but in conversion tactics specific to our clients was evident from the get go. We love our new site and have been impressed by the quality of design work, regular communication and streamlined approach to getting our new site up fast. You get what you pay for and these guys deliver huge value beyond the design itself.
“Design is not just what it looks like and feels like. Design is how it works.”
STEVE JOBS
Website strategy workshop
Deductible off any website package, so if you go on to hire us for a full site design or redesign, your Website Strategy Workshop is free!
- 2-hour workshop to examine your business aims, limitations and opportunities.
- An action-ready strategic plan for your site outlining:
- Technical audits of your existing website to identify strengths, weaknesses, opportunities and threats.
- Recommended tech stack (system combinations and integrations) aligned with your needs, goals and stage of business.
- Optimal site architecture and navigation for your clients.
- Customer journey map aligned with key calls to action to optimise conversions.
- 1-hour strategy session to discuss your options and the best way for you to achieve them (whether that be with me, with an offshore developer, or with another team/agency.
Investment: $1400 incl. GST
Frequently asked questions
Yes! If you’re excited by what we outline in our strategy session and are ready to commit to a full website project with Studio Clvr, your workshop fee will be deducted from your project deposit.
Of course! If Studio Clvr isn’t the right fit for your project (we might not align for any number of reasons from budget to availability to tech suitability) you can take your strategic outline to another designer. We can also refer you to other experts from within our network. The plan we produce for you will form a solid project brief and actionable scope of work for you to build on.
People who book a Website Strategy Workshop are usually keen to hear about our services, but you won’t find a big sales pitch here.
One of the things I love about these workshops is that they are an opportunity for me to honestly and clearly analyse your needs with my consulting hat on. No one wants to pay to be sold to (ick).
What you will get is a straight-up evaluation on the option/s that best align with your business needs.
Diving in on a website project without first workshopping your real needs is like having a doctor prescribing medication without first diagnosing your symptoms.
Most businesses will have done a load of this work themselves, but to go back to the doctor analogy,using this as your basis is kinda like telling your GP you’ve found the answer on Google and don’t want their professional opinion. You’re doing yourself a disservice by not getting expert advice — even if that advice validates your assumptions.
If a designer isn’t investing real time to understand your business, they can’t possibly know that the solution they are delivering is the right one for you.
Save yourself time, money and sanity by investing in an action plan specific to your requirements before you start to build on shoddy foundations.
We are firm believers that all key decision makers for your website and marketing should be involved in the website strategy workshop sessions. These are collaborative sessions, where it is essential for all voices in your business to be heard before big decisions are made. This gets everyone excited about the action plan and on the same page for a successful project with common goals.
That said, more than 3 people will extend the time required for each workshop. There will be a surcharge for additional seats, which we advise on depending on your requirements.
You can reschedule your workshop up to 24 hours before the scheduled date and time (outside of emergencies).
