A virtual Chief Marketing Officer is your secret to clever marketing

Get your marketing organised with the support of a dedicated virtual Chief Marketing Officer. Get all the help you need to ensure your marketing is on target and actually moving the needle for your business instead of just burning your budget.

Digital marketing should have a long-lasting impact on your bottom line

Do you feel like all your marketing efforts are giving you nothing back? You write articles, post on social media, host webinars and then … crickets.

Ask yourself these 5 questions:

Do you have a marketing plan?
Is your marketing plan aligned with your business goals (if I do X, I’ll make $Y)?
Does every marketing piece you create directly connect to the overall plan?
Do your staff know how to create marketing content that will directly impact on your bottom line?
If your staff leave will they take the marketing knowledge for your business with them?

Studio Clvr have been instrumental in creating our brand identity and supporting our business growth and evolution since. Highly recommend!
James McFall, Managing Director, Yield Financial Planning

Stop the 'spray and pray' and clever up your marketing

Say goodbye to the ‘spray n pray’ approach to marketing and implement a strategic marketing plan that is achievable and streamlined for your individual circumstances. Better yet, you’ll have an action-packed plan that can be effective even when implemented by you, or by junior and less experienced members of your team — giving you better returns on your marketing investment and on the investment in your people.

A virtual Chief Marketing Officer can help you if:

You can’t afford the senior salary/aren’t yet big enough to have a Chief Marketing Officer on staff.
You have a small team or junior staff on board and want to ensure the marketing work they are doing is actually driving the business forward and meeting business goals.
You want to mitigate key person risk by ensuring your marketing strategy, systems, processes and actionable tasks are maintained by a trusted advisor and can be redeployed to new staff at any time.
You need help knowing what data to measure, how to measure it and what it means for your business.
You need monthly strategic support to ensure your marketing is having impact, is more impactful over time and stays on point.
You’re a solo operator or small team in need of some implementation support while you scale up.

A virtual Chief Marketing Officer is not for you if:

Your business isn’t ready to switch to a digital-first mindset.
You have an experienced Chief Marketing Officer on staff who can sort this all out for you.
You’re only looking for help with paid ads on social and Google. We don’t operate paid campaigns, as we prefer to focus our knowledge on solid, long-term, organic growth. Ads can indeed help your business (we partner with ad experts, who we can refer you to); but the work we do is to build a solid foundation for a search-based digital strategy that will maximise the benefit of any paid campaigns and ensure that your overall digital plan is very strategic and targeted in a way that will grow over time.

CLEVER MARKETING PLAN

Strategy session (Zoom) to prioritise your goals
Done-for-you, goal-optimized marketing plan
SEO strategy tailored to drive your business goals
Clever Year Roadmap
12-month SEO-optimized content calendar
Analytics dashboard setup
Training (Zoom)
Access to our asset library

$4700 incl. GST
(payment plans available)

Build solid foundations with a Clever Marketing Plan

If your marketing efforts aren’t moving the dial of success for your business, then a Clever Marketing Plan will give you the direction you need. Our plans are crafted with your business goals at the centre to ensure that every action and task creates value for the whole far beyond an initial publication date for any one piece of content.

We take the traditional marketing plan a step further by building in some of the clever processes that we’re known for to help you achieve more for less.

Onoing support with a virtual Chief Marketing Officer and dedicated digital marketing services

Monthly strategic support

Monthly analytics analysis and reporting.
Monthly marketing recommendations ready for action by you or your team.
Monthly keyword optimisation recommendations to get the right eyes on your content.

$470 + GST/month
(min 3-month term)

Monthly
implementation

Copywriting: $500 + GST/article.
Online publishing and technical SEO: $180/article.
Social media campaign setup and automation scheduling: $50+ GST/article.
Email marketing: $150+ GST/broadcast (using your content).
Monthly fixed-fee website extras (help/design/change requests): from $150+ GST/month.

Done-for-you extras (the above and more) can be added on a monthly retainer basis
(min 3-month term)

Ad-hoc
support

Email marketing setup.
Socials setup & branded templates.
Annual business strategy & marketing review + opportunities analysis.
Service/product landing page on your website.
Training Workshops.

Each of these services can be completed over a single Clever Day. Monthly vCMO clients get a 5% discount on Clever Day rates.

Frequently Asked Questions

Can you implement the Clever Marketing Plan you create for my business?

While all of our plans are designed to be easy for you to implement yourself or by your team, we know that time is short and you just want it all to exist already! We offer implementation services as part of our vCMO monthly retainers.

Can I add website help to my monthly implementation retainer?

This is a common request and the answer is, no problem! We understand that the businesses we work with have different skills on their teams, and so help is needed in different areas. You can use your monthly retainer for whatever services make the maximum impact to keep your business moving forward.

Can you help me automate my marketing?

Yes! This is a common request and one we get super geeky about! Systems and automation is one of the major pillars of our clever here at Studio Clvr and we can help with marketing solutions that have impact in just one Clever Day. Get in touch to get the ball rolling on how we can help you choose systems, map your workflow and identify opportunities for automation in your business.

What results can I expect after engaging a Studio Clvr vCMO?

Individual results will vary depending on your commitment to implementing the plan we create for you and following the processes we create for your team. If you are able to follow our recommendations—and we specialise in making this as easy as possible for busy business owners—you can expect to see increased search traffic, increased brand awareness and a better focus for your marketing activities (no more wasted marketing efforts). When combined with conversion optimisation tactics, these benefits can make a tangible impact on your business goals.

Do I need to be involved in the marketing process?

We get it, you’re busy! We help take the heavy lifting out of your marketing strategy, but we do need your engagement in the process along the way.

No one knows your business better than you do. The key to hitting home runs is to ensure that your marketing strategy aligns with your business goals, your values and your vision for the future.

We get to know you and your business so that we form a natural extension of your team, invested in the success of your business as much as you are.

Let’s collaborate — we’ll be reading your mind in no time!

Can you help me create marketing templates that me or my team can implement?

Yes! We love building out brands in this way and craft tailored templates as part of our Clever Day service for Graphic Design Help.

Can you set up Canva for my business?

Yep. We love a Canva build. We’re the first to admit that we used to be total design snobs about canva, but we’ve seen the light and love the way this local Aussie tool makes marketing so much easier for our clients.

We offer Canva for Business setup as a Clever Day service.

How many marketers does it take to screw in a light bulb?

None, they’ve automated it

Interested to learn how a vCMO can help your business grow?

Learn more about us by subscribing to our newsletter, read up on the value of a vCMO for your business, or book a quick chat to find out if we’re a good fit for each other.

A virtual Chief Marketing Officer is your secret to clever marketing

Digital marketing should have a long-lasting impact on your bottom line

Stop the 'spray and pray' and clever up your marketing

A virtual Chief Marketing Officer can help you if:

A virtual Chief Marketing Officer is not for you if:

CLEVER MARKETING PLAN

Build solid foundations with a Clever Marketing Plan

Onoing support with a virtual Chief Marketing Officer and dedicated digital marketing services

Monthly strategic support

Monthly
implementation

Ad-hoc
support

Frequently Asked Questions

Interested to learn how a vCMO can help your business grow?

SERVICES

RESOURCES

COMPANY

A virtual Chief Marketing Officer is your secret to clever marketing

Digital marketing should have a long-lasting impact on your bottom line

Stop the 'spray and pray' and clever up your marketing

A virtual Chief Marketing Officer can help you if:

A virtual Chief Marketing Officer is not for you if:

CLEVER MARKETING PLAN

Build solid foundations with a Clever Marketing Plan

Onoing support with a virtual Chief Marketing Officer and dedicated digital marketing services

Monthly strategic support

Monthly implementation

Ad-hoc support

Frequently Asked Questions

Interested to learn how a vCMO can help your business grow?

SERVICES

RESOURCES

COMPANY

Monthly
implementation

Ad-hoc
support