Yes! We’ve won LogoLounge awards for our branding work and are often called on to redesign or revamp the brand identity for evolving businesses.
Website design services that reflect, leverage & boost your expertise
Your clever — digitized
We work with you to articulate your business goals for the digital environment.
Results-driven
Conversion-focused for an intuitive website experience your clients will love.
Scaleable foundations
Solid yet flexible foundations with bespoke systems set up for one-click growth.
Tech intelligence
Integration with your other business systems and advice on the best tools to suit your business stage.
Intuitive self-management
Easy templates and editing tools so you can add your own content, stress-free.
Create capacity
Rinse-and-repeat systems that reduce repetitive marketing tasks and unnecessary admin.
Mindful strategy to maximise search opportunities
As businesses grow, the alignment of search strategy and services offered gets neglected. Let’s fix that. Increase ranking on Google so your new site attracts the right leads.
Cleaner code for better performance
Our sites get Google performance scores of over 95% before we optimise them during the go-live process.
Proven process for a reliable experience
“It was like magic,” is what clients say when they discover our systematic approach, where each step is a connect-the-dots breeze, rather than a think-on-the-run nightmare.
You know you're clever. Your website should prove it.
Building digital businesses that showcase your clever is our specialty. This isn’t 1997; your website should be more than a glorified business card. Be proud of a website that walks the talk of your expertise and converts leads into clients.
A reliable process that connects your website to your entire business
Everything we do is through a whole-of-business lens to ensure that your website is not just ‘whatever’, but seriously clever to create a flexible, sustainable, and resilient business that is easy for you to run.
With 12+ years crafting websites for experts, we know our stuff and are guided by attention to web standards, an understanding of the data that drives conversions, and a serious dedication to purpose—your purpose.
Filtering businesses through our Amplify Your Clever framework produces websites that not only look great but also work to attract the right leads, convert more clients, and increase capacity in your business, so you can focus on what you do best.
'Overwhelm' simplified
We don’t just make websites. We make websites that leverage your expertise, increase team capacity, and form the centre of your digital ecosystem to build and grow the value of your expertise business.
That starts with process. A reliable process that connects your website to your entire business. As Steve Jobs said, “Design is not just what it looks like. Design is how it works”.
Process makes perfect and our systematized and structured approach to design and development ensures a stress-free experience that clarifies your vision and your purpose.
Stage 1: Discovery & Strategy
We don’t take anything at face value. Real results are made from so much more than a list of pages or migration of your existing website. We do serious reconnaissance to understand your business, identify the gaps and opportunities available to you, and apply tech intelligence to bring it all together for a solid strategic plan.
Why we think this is so important:
- Some designers and developers skip this step to lower the quoted price, but the strategy stage is crucial to a successful web design project, and anyone who tells you otherwise doesn’t know what they’re doing (sorry, not sorry!).
- Real talk: investing in strategy actually saves money by reducing cost blow-outs AND it increases your website value and return on investment.
- Just as you wouldn’t build a house without having an architect and engineer draw up a plan, the strategy phase of your website is all about discovery, research, data analysis, and goal mapping. We get loads done on a tight budget with our 2-hour website strategy workshop where we know all the right questions to ask to translate your business into an online plan.
Stage 2: Copywriting/restructuring
Delays in content delivery are the biggest cause of cost blowouts on website projects. We take the content roadblock out of the equation by including copywriting or restructuring in all of our web design projects. We’ll get the clever out of your brain to help you talk the talk in all of your website messaging.
We’ll also guide you on any extra content we need for less important pages, such as legal pages (our partnership with LawPath gives Australian clients 2 legal policies for free and we have a discount arrangement with Termaggedon for overseas clients).
Stage 3: Design
- Whether you want the speed and simplicity of a templated approach or a highly custom design to build your identity and brand value, we’ve got you covered.
- Design starts once we have all of your assets in place and know exactly what we need to do and the bigger goals we’re working to.
- Depending on your business needs, we will design in tandem with the development stage, or as a separate design-only stage.
Stage 4: Development
- Every business we work with is at a different stage of the business journey. Where you’re at will have a huge impact on what you need out of your website.
- If you’re just starting out, a simple Squarespace website with good strategic foundations might be the best low-cost option while your service offerings are still very much in the testing phase.
- If your business is already established, you’ll likely have outgrown your roots and be ready for a more sophisticated content engine with time-saving integrations to power your next phase of growth.
- The tech we use, the way we build your website, and the integrations we incorporate are all carefully considered to help you move forward faster, maximizing the value we can deliver within your budget to bring in wins that help your business now, with solid foundations ready for scale.
Stage 5: Testing & Quality Control
We thoroughly test all websites prior to going live for the following:
- Responsive design is functioning as intended across desktop, tablet and mobile devices.
- Forms are submitting correctly and launching relevant email sequences and URL redirects.
- Conditional logic is operating as intended in response to relevant triggers and user interactions.
- Buttons and links are directing to where they are supposed to go.
- Old links are redirected appropriately without 404 errors.
Stage 6: Training & Support
We don’t build and run. We’re with you on this journey for the long haul.
All of our projects are covered for unlimited support for 14 days following go-live. During this time, we provide one live training session plus as many quick help videos you need in response to any ‘how to’ questions that come up as you start exploring the site. We save these for you, so you can refer to them later.
After the 14-day free support period, we offer website help by the hour or by the day and our bulk hourly packs are a popular option for clients who want occasional quick help on-demand.
Stage 7: Management
We stick around to help manage your website and maintain what we’ve built to keep your site performing and kicking goals for your business.
Our Clever Care website maintenance plans are designed to cover the basics of keeping your website stable, secure, and performant.
Whether you’re on WordPress or Squarespace, we offer Website Management plans to look after the basics, and add-ons for extra support as you need it — so you’re only ever paying for what you need.
Stage 8: Marketing to help you grow
Once your site has been built, we’ll help you get more eyes on it by working out the best marketing growth engine to suit your audience/team/capacity, alongside systems and processes, to make it all easy.
Nic helped us rebuild our company website and was terrific to work with. She’s patient, responsive and highly knowledgeable. We love the new site and the ease with which we can maintain it internally, and we’ve seen a huge increase in visitors! We’ve also continued working with her following our launch to help us develop new pages on our website; her Clever Day Service is excellent. We highly recommend Nic and her team!
Future IM/Pact
0%
increase in engaged monthly site visitors for MWA Trailers
0%
increase in sales for Authentifier
0%
increase in email subscribers for Future IM/Pact
Nic provided a fantastic and easy to understand service. Importantly Nic had a range of options that were not even in our radar yet relevant to our business! Nic explained things with warmth and humility. Our Company highly recommends Nic for her strategic insights, writing skills, design options and personable approach.
Michael Mitchell, Director, Object Resolve (this website is a 2025 Web Excellence Awards Winner)
Small business web design packages
Website packages that include everything you need to succeed online, not just the stuff that looks nice. All of our projects include copywriting, lead nurturing funnels, automations, integrations, and a technical foundation that makes your business function like the trusted pro you are.
Starter Clever Website
We know you’re busy launching your new business. Our starter process has been honed from working with hundreds of small businesses just like yours.
This is a fast-launch service with scalable foundations for future growth.
Clever Website Redesign
If your website no longer reflects your expertise business, it’s time for a rethink. Let’s amplify the things you’re great at and make it easier to manage the marketing tasks outside your wheelhouse.
Our redesign projects are for established businesses with an existing digital presence undergoing a rethink.
Website strategy workshop
Know your unknowns and plan your website properly. Deductible off any website package, so if you go on to hire us for a full site design or redesign, your Website Strategy Workshop is free!
AU$1400 + gst
~US$900/~GB£700
Book your Website Strategy Workshop →Get started
Frequently asked questions
Will I lose my existing search ranking or see a drop in Google traffic with a new website?
Don’t let a redesign tank your SEO. We’re experienced SEO pros and know exactly how to manage your content changes to make sure you keep your current website traffic and retain your search engine rankings.
This is our SEO process:
- Audit: one of the first steps in our process is to audit your existing traffic and rankings.
- Strategy: when we work out your website strategy, we’ll keep any existing successes front of mind, to be sure they are mapped carefully to the new site to ensure that your existing Google street cred comes with you.
- Best practice alignment: Google has its ways, so there are a whole bunch of variables in the way this needs to be handled, all of which also need to be weighed up with the strategic aims for your new website and the re-imagining of your business. We’ll take a microscope to the lot of it and will discuss the options with you to ensure the smoothest transition possible.
- Future proofing: we always have an eye on the future of search and will optimize your website for AI search discoverability.
Do I need to worry about SEO?
That depends! If you want to be found in search results, then yes. A huge percentage of all web traffic comes through search engines, with:
- 51% from organic search;
- 20% from voice search;
- 5% from paid search; and
- 3% from AI search.
If you’re a referral-based business relying on word-of-mouth alone, you’re leaving a massive chunk of your potential market on the table. Search engine optimization (SEO) doesn’t need to be hard, but hitting ‘all the Googles’ is a good starting point to getting found online.
We include SEO for all of our custom website packages and will explore how SEO can help connect your business with your ideal clients as part of your Website Strategy Workshop.
Our SEO services can range from simple, keyword-friendly website navigation to more advanced search optimization tactics across landing pages and blog posts to boost the visibility of your content in the eyes of Google and other search engines.
Are your websites responsive across devices? AKA will the website work on tablets and mobile?
Absolutely. Responsive design is a must-have these days and a basic web standard. All of our websites are designed to be responsive across desktop, tablet, and mobile devices. We also go the extra mile and design device-specific layouts when a basic responsive design doesn’t ‘respond’ exactly the way we want it to across devices.
Our mathematically perfect custom fluid scaling system creates a sense of visual balance and is applied on all of our websites, which means that everything on your website automagically adjusts to fit perfectly in line with your brand aesthetic and then scales fluidly regardless of the device the site is being viewed on. This ensures your site is both looking and performing optimally, no matter what device is being used to view it.
WordPress? Webflow? Squarespace? What web CMS do you build on?
We’ll help advise you on the best platform to meet your needs, taking into account where you are in your business journey, how much marketing you plan to do, and the integrations you need to hook up (now or down the line).
Here’s how we generally match systems with the businesses we work with:
- We build most of our starter websites in Squarespace for the ease of functionality and quick-build capabilities—most of our Squarespace sites are live within a week.
- We build most of our professional-grade websites on WordPress. Most of the established businesses who work with us have come to a point where they outgrow the entry-level functionality of builders like Squarespace and Wix. Sure, those builders will get you started, but if you’re looking to get real value out of your website and drive traffic through it with your new marketing strategy, then you’ll need a content powerhouse built to make all of that as systematised as possible.
- Established businesses are far more likely to need advanced integrations with a CRM, accounting software, advanced automation, and other tools. WordPress is still where it’s at for ultimate flexibility in integrations and automations.
- Love another system (Framer, Statamic, Webflow, Wix)? We’ve worked with just about everything, so feel free to ask us about your preferred platform. For us, these systems don’t quite stack up to the functionality and power of WordPress and our framework-based clean code system for optimum performance, user-friendliness (we have our own dashboard that replaces that scary WordPress interface!), and functionality.
- We’re always testing new stuff (and are particularly keeping an eye on Statamic as it develops), so if you’ve come across something that you love the look of, we’ll take a look and see if it does what you need it to. If the tool you like does what you need, we have the technical know-how to work with anything, and we’ll always use the tool that is fit for purpose for your business.
Will you write my website content?
Yes! Getting your text is always the biggest roadblock to project completion, so we’re a bit different from most web designers and include our website copywriting service on all Starter Websites to eliminate the holdups and get your website live already!
Starter websites:
All sites include a strategy workshop, where we know all the right questions to ask to transform your thoughts into words. We then filter that through some keyword research, structure everything for the best user experience (and just the way Google likes it), and voilá—content done. Find out more about our copywriting service here.
Website redesigns:
We include content strategy to align your historical content with the new website plan and our search engine optimization (SEO) strategy to tell the story of where your business is at now, and not just where you’ve been. Once we know what new content is needed and what old content can be re-used, we can add copywriting for the entire site, or just your most important pages, to keep costs down. We can also work with your copywriter if you have one to ensure all content is provided in a web-ready and SEO-structured format, with all of your website strategy included.
Can you help me migrate content from my old website to my new one?
We have several pathways to help you move content from your old website to your new one. The key aspect to keep in mind with content migration is maintaining your search rankings, so we develop an action plan around that first and map out exactly where everything needs to go, noting any changes as we go.
We can move and style everything on your behalf, or migrate it all and then train you on how to style your repeatable content types (i.e. blog posts). Or we can go for a hybrid option, whereby we import and style enough content for the site to go live looking great, leaving you to do the rest over time. Some folks like this option as it’s an easy cost-saving measure when other priorities are a better use of the budget.
We’ll discuss the options with you so you can make an informed decision about the best option for your business and budget.
Can you connect my website with my CRM so new leads are automatically added there?
You bet! In fact, this is a standard part of our clever process for established businesses, and our tech know-how is one of our key differentiators from other web design businesses. We call it ‘tech intelligence’ and connecting all of your systems into a seamless ecosystem creates that shimmering aha moment that we love and thrive on! We have particular experience with HubSpot, Keap, ActiveCampaign and Notion, and we also have experience building out low-cost, simple solutions that make light-weight HubSpot alternatives.
Can you help me automate my marketing and integrate AI into my processes?
One aspect of the Tech Intelligence spoke of our Amplify Your Clever Framework is to look at the opportunities for automation and AI within your workflows. Be it your marketing funnel or your onboarding process, we’ll get under the hood and see what you can automate, what you can use AI to assist you with, and what tech you need to make it happen. Book a Clever Day to plan out the marketing solutions that will transform your business.
Lead generation, nurturing, or your onboarding process, we have experience automating every stage of the user journey to get a load of manual comms off your desk (increasing capacity!), often without losing the personal touch you want to give your leads.
We can also be booked for a Clever Day for marketing solutions to get your automations flying.
Do you do branding too?
Yes! We’ve won LogoLounge awards for our branding work and are often called on to redesign or revamp the brand identity for evolving businesses.Brand fixes
We’ve done loads of brand fix-its for branding that does more harm than good (LOTS of Fiverr re-dos!)We can:
- Fix logos that aren’t up to scratch;
- Upgrade a concept to make it professional;
- Refine colour palettes and typography sets to work consistently across all of your marketing.
Simple, affordable branding
A simple, professional brand that builds trust with your clients will make the investment in your website (and every other area of business investment) pay off faster.
Some of our favourite projects are the ones we are involved with all aspects of design strategy from the ground up. This process always produces a great outcome because we’re working with you on every aspect of your identity, and aren’t trying to rework someone else’s design to fit your digital presence (which often doesn’t work if a print designer has done the branding) and your business goals. Read more about Branding & Creative Direction.
No frills options
If you don’t have a budget yet, we can advise on simple alternative options to avoid wasting money on bad branding that will damage your business.
What legal documents do I need to include on my website?
All websites must include Terms & Conditions (also known as Terms of Service) and a Privacy Policy at a bare minimum to comply with the Australian Privacy Act, and with state laws in the US. For more info on website legals, check out our article, Privacy deep dive: why is privacy important for your website visitors?
Australian website clients:
We offer our Australian clients two free website legal docs thanks to our partnership with LawPath.
US and international clients:
For our overseas clients, we can hook you up with a discount on Termageddon — the online legal document generator. Studio Clvr clients can use the code STUDIOCLVR for 10% their first year.
How long will it take to launch my website?
Starter websites
Most starter websites are completed in 1–2 weeks.
Professional website redesigns/rebuilds
Once we have finalised your site strategy, it usually takes between 8–12 weeks to re-write, design and build your website. The time involved will vary depending on the sophistication and complexity of the integrations your site requires to connect it with the rest of your business. More complex websites can take up to 6 months to complete.
I'm not in Sydney. Will a Sydney web designer be a fit for my timezone?
Absolutely! Studio Clvr was started in New York and has been relocated a few times before settling in Sydney, so we’ve collected a diverse range of clients from around the globe.
If you need timezone compatibility, businesses in Australia, New Zealand, and the US West Coast have the best overlap. We have plenty of experience working around timezones and certainly have a lot of clients on the US East Coast who are happy to have a late call to get on Nic’s schedule. So if you’re in a timezone where your day is our night here in Sydney, we’ll ‘automagically’ get stuff done while you’re snoozing.
Do you provide training on how to use the website?
- We include a live training session at go-live to get you up-to-speed on how to use your new site and also provide a range of materials to help you self-manage your website.
- All of our website design packages include 30 days of unlimited ‘ask us anything’ support after the site goes live. We also cover all hosting and license fees until go-live.
- By the time your site is live, we’ll be good mates already. You’ll know we’ve got your back and will be around for any questions you have.
- We don’t build your website and leave you hanging—we’re here for the long haul to build your success. After going live, you will move to a Clever Care plan to cover hosting, licenses, technical updates and the like, and we’ll be around for any quick questions you have.
- We also have a range of on-demand website support options and available to help you out and offer discounts for support retainers should you need them.
Will I be able to easily edit my website and add new content?
Absolutely! We build all of our sites to be editable by you and use intuitive user experience design principles both for your website users, and for you and your team. It goes without saying, that we can’t upload years of website knowledge and experience into your brain (how cool would that be?!), although we are working on some AI solutions to that problem! In the meantime, we’re here to support you for any tasks that fall outside of the skillset of your team.
Can you sort out my website hosting and maintenance?
Yes, and most clients keep their hosting and site maintenance with us (although you can move it to another host if you prefer).
Squarespace Website Management covers Squarespace fees and site management.
For WordPress sites, hosting and the cost of your premium site plugins and themes are included in our Clever Care plan. We keep all of your plugins up-to-date as part of our daily/weekly/monthly maintenance schedule. These benefits and software savings are available only to Studio Clvr clients.
Do you provide support after the site is live?
Of course! We’ve got you covered well beyond your website launch. You can book us for a Clever Day or hourly on-demand support where we can either work with you via Zoom to make live changes to your site, or get under the hood and sort it all out on your behalf.
Why should I hire Studio Clvr instead of a freelancer?
We don’t just build websites. We build websites that actually work hard to move your business forward. If you just want to tick the ‘need a website’ box on your marketing plan, there are loads of folks out there who’ll get you that for cheap. Or, if you want to make back your investment on the website and continue to bring in ongoing leads and sales, our clever process will get you there.
Why should I hire Studio Clvr instead of a bigger agency?
- With Studio Clvr, you work with me, Nic, for all high-level strategy on your website and your marketing systems. I’ve been around the block and am an experienced creative director and operations manager. I take nothing at face value and ask the right questions and the hard questions from the get-go to uncover the opportunities in your business and the best solution to meet your goals.
- My small studio setup doesn’t suffer from the issues that can creep in from overstretched dev teams in larger agencies. I provide a high level of service, a personalized experience, and a site that works for you out of the box — delivering a website you can actually use rather than one that has been overcomplicated by overworked and underexperienced junior devs. Sadly, I do a lot of fix-it jobs to make agency sites workable for businesses that have been burned in this way, so I’m well aware of what the big agencies are missing the mark on when it comes to understanding your business.
- I am backed up by a team of technical partners and experts who come in on different aspects of a project to make it better and improve efficiency. We don’t have any juniors on our team, everyone has a minimum of 8 years’ experience and a high level of knowledge in their skillset. Our honed rinse-and-repeat systems deliver reliable, results-driven output.
Can we just jump on a call?
I get it, you’ve hit website form overload and just want to talk to a human. You can schedule a quick 15-min chat with Nic here.
Thinking about a website that's clever for your business?
Are you early in your business journey and working from a blank slate? Or do you have an existing digital presence that needs to be considered in the context of your new website? Check out our offerings suited to your business stage.
