Fractional CMO for 360° clever
When a CMO salary package averages AU$265k/year, the expertise you want for your small expertise business is usually out of reach. That’s where a Fractional Chief Marketing Officer can make a huge impact without the burden or commitment of a high-level employee.
Marketing plan mapped to your business goals
Most businesses get to a point where they realise that their marketing efforts are doing enough to affect their business goals. Let’s fix that with a strategic marketing plan that makes your goals a reality.
Marketing strategy not tactics
Say goodbye to the ‘spray n pray’ approach to marketing and leverage customised growth engines for marketing that is simple, sustainable and impactful.
Increase the ROI on your marketing efforts
Pro oversight keeps your marketing on track, even when implemented by less experienced members of your team — giving you better returns on your marketing investment and on the investment in your people.
Data analysis and iteration
We measure what’s working and what isn’t to ensure resources are maximised on what moves your audience.
Training & knowledge-base
You’re amazing at what you do, we’re amazing at marketing. Our model ensures that marketing training specific to your business is on tap for you and your team when needed.
Mitigate key person risk
Most small businesses face a huge challenge when their key marketing person leaves. Ensure your marketing is managed by a trusted advisor and can be redeployed to new staff at any time.
A fractional CMO is the secret sauce for seriously clever expertise businesses
Ensure your marketing matters with the support of a dedicated virtual, fractional Chief Marketing Officer. Get all the help you need to ensure the marketing for services you offer is on target and actually moving the needle for your business instead of just burning your budget.
A fractional Chief Marketing Officer can help you if:
- You can’t afford the senior salary/aren’t yet big enough to have a Chief Marketing Officer on staff.
- You have a small team and want to ensure the marketing work they are doing is driving the business forward and meeting business goals.
- You have a new launch — be it for a program or a podcast — but no marketing strategy to get it off the ground or integrate it with the rest of your business.
- You have a lot of ideas, but need an experienced hand to guide you to the best solutions for your business.
- You want to mitigate key person risk by ensuring your marketing strategy, systems, processes and actionable tasks are maintained by a trusted advisor and can be redeployed to new staff at any time.
- You need help knowing what data to measure, how to measure it and what it means for your business.
- You’re a solo operator or small team in need of implementation support to get stuff done.
A fractional Chief Marketing Officer is not for you if:
- Your business isn’t ready to switch to a digital-first mindset—we’ll be going all in on optimising your digital lead systems.
- You have an experienced Chief Marketing Officer on staff who can sort this all out for you.
- You’re only looking for help with paid ads on social and Google. While we can help with paid advertising, it’s best to do that after your organic marketing plan is actioned and your nurturing systems are ready to capture leads. Basically, we just don’t see the point of spending on ads when your systems aren’t set up to convert the leads the ads bring in.
Nic provided a fantastic and easy to understand service. Importantly Nic had a range of options that were not even on our radar yet relevant to our business! Nic explained things with warmth and humility. Our Company highly recommends Nic for her strategic insights, writing skills, design options and personable approach.
1. Strategy
Benchmarking, system solutions, roadmaps and big plans to get your marketing strategic, systematised and automated where it counts.
2. Implementation
Implementation of the plan (as a collab with you or a done-for-you approach) to get everything up and running smoothly.
3. Support
Measurement of your success, iteration where it's needed, training for your team and a helping hand when you need a boost.
Nicole is always ready to provide advice, technological know-how including half and full day training sessions and is always ready to step in in the case of a brief emergency. She has given us a sense of empowerment in managing and maintaining our own website to a high standard. Highly recommend.
Flexible fCMO services to suit your business needs
Fractional CMO – strategy
A 3-month program packed full of strategic support to ensure your marketing is as clever as you are to deliver on your business goals.
Fractional CMO – support
Keep kicking business goals with a regular Clever Day for monthly or quarterly marketing tune-ups (retainer discounts available).
Fractional CMO – implementation
Ongoing support to action your marketing strategy, starting with 1 day of support per month.
Get the leadership your business deserves
Fractional CMO
An all-in-one package to get your marketing on track. This 3-to-9-month program is packed with strategic planning, growth engine setup, systems integration, template design, implementation and analysis to ensure your marketing is as clever as you are to deliver your business goals.
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Frequently asked questions
Do I need to be involved in the marketing process?
We get it, you’re busy! We help take the heavy lifting out of your marketing strategy, but we do need your engagement in the process along the way.
No one knows your business better than you do. The key to hitting home runs is to ensure that your marketing strategy aligns with your business goals, your values and your vision for the future. Getting your strategy sorted will involve a bunch of workshops that you’ll need to be available for.
We get to know you and your business so that we form a natural extension of your team, invested in the success of your business as much as you are.
Let’s collaborate — we’ll be reading your mind in no time!
Can you help me automate my marketing?
Yes! This is a common request and one we get super geeky about! Systems and automation is one of the major pillars of our clever here at Studio Clvr and we’ll be all over all the ways we can simplify your workflow, including automation options to increase capacity. We have a suite of cool AI tools on the way, too, so lots of exciting ways to increase productivity. Get in touch to get the ball rolling on how we can help you choose systems, map your workflow and identify opportunities for automation in your business.
What results can I expect after engaging a Studio Clvr fCMO?
Individual results will vary depending on your commitment to implementing the plan we create for you and following the processes we create for your team. If you are able to follow our recommendations—and we specialise in making this as easy as possible for busy business owners—you can expect to see increased search traffic, increased brand awareness and a better focus for your marketing activities (no more wasted marketing efforts). When combined with conversion optimisation tactics, these benefits can make a tangible impact on your business goals.Can you help me create marketing templates that me or my team can implement?
Yes! We love building out brands in this way and craft tailored templates as part of our service. We’ll create all the templates you need to keep your brand consistent and relevant across all of your marketing materials.
Can I add website help to my monthly fCMO retainer?
This is a common request and the answer is, yes — no problem! We understand that the businesses we work with have different skills on their teams, and so help is needed in different areas. You can use your monthly retainer for whatever services make the maximum impact to keep your business moving forward.
Can you set up Canva for my business?
Yep. We love a Canva build. We’re the first to admit that we used to be total design snobs about Canva, but we’ve seen the light and love the way this local Aussie tool makes marketing so much easier for our clients.
We offer Canva for Business setup as a Clever Day service or as part of your fCMO retainer.
How many marketers does it take to screw in a light bulb?
None, we’ve automated it!
Interested to learn how a vCMO can help your business?
Learn more about us by subscribing to our newsletter, read up on the value of a vCMO for your business, or book a quick chat to find out if we’re a good fit for each other.
