An authority boost for an authoritative expertise business
A professional upgrade to keep up with business growth
The Future IM/Pact team wanted to increase their professional profile with a more robust website that marketed new programs to multiple audiences. They were also keen to take advantage of technology to increase capacity for an already-stretched team.
A sustainable website that oozes authority
Future IM/Pact Director, Yolanda Beattie wanted to build a professional brand and business in its own right, separate from her personal branding and individual engagements. F/I was developed as a training organisation aimed at multiple audiences at different career stages with an vast product range of workshops, programs and bespoke training. The main challenge of the website was to showcase programs for each audience in their own right without alienating any individual audience.
Strategic workshops gave us a deep dive into the client profiles and buying stages developed a strategy to divide the website in a logical way, while ensuing all audiences could easily navigate to the programs they’re looking for.
The website’s flexible structure has made it easy to change programs as needed and to alter user journeys in line with shifting audience and business goals.
Sophisticated automations to decrease 'busy work' and increase capacity
Hours of weekly admin tasks were eliminated to give staff their time back.
- Dynamic content and templates leveraged site-wide to make it easy to feature new content precisely where it is relevant by checking a box, minimising the need to mess with page designs.
- Relationships created between different types of content to allow cross-advertising of programs or events as simple as clicking a checkbox. No more creating banners at the bottom of blog posts to showcase an upcoming event or launch.
- The website was integrated with the HubSpot CRM and automated workflows were developed to scrap manual work onboarding participants.
Strategic reviews to amplify success
We’ve enjoyed continuing our relationship with the F/I team to provide ongoing website care, website management and support, and team training.
Future IM/Pact have also leveraged our help as part of an annual strategic review to optimize the website and maximise not only what the site is doing to deliver on business goals, but also to understand how they can use the website, as their most significant digital asset, to boost their owned media and leverage the authority and reputation of the brand.
This has included strategy, training and how-tos on search optimization and discovery tactics combined with conversion optimisation to encourage visitors who discover the site to convert into engaged clients.
Nic helped us rebuild our company website and was terrific to work with. She’s patient, responsive and highly knowledgeable. We love the new site and the ease with which we can maintain it internally, and we’ve seen a huge increase in visitors! We’ve also continued working with her following our launch to help us develop new pages on our website; her Clever Day Service is excellent. We highly recommend Nic and her team!
Is your business ready for a power-up?
Amplify your clever by leveraging the power of your most valuable online asset—your website.
