Brand identity, custom web design & pandemic pivot for wellness studio
To spark curiosity without being overtly 'yoga' for a holistic movement studio
Samantha had a crystal clear vision for her new yoga studio when she launched back in 2020. She wanted to create a commune for people to not only enjoy yoga, but also learn to move in ways that nourish their body and mind. She was strongly against anything overtly ‘yoga’, which is the sort of language we love to hear as we thrive on opportunities to ‘flip the script’ on conventional stereotypes. In the years since the unveiling of the studio, the business has had to pivot fast when affected by mandatory closures due to the COVID pandemic. Sam has weathered the storm amazingly and has pivoted Rise Studio into Rise Holistic with strategic changes made fast to keep business open.
Branding for a 'non-yoga' yoga studio
Our Senior Designer, Steph, designed the branding for Rise and she did a beautiful job capturing the essence of Samantha’s request to avoid the cliche and instead go for a logo, colour palette and type set that stood out from the competition and created a flexible foundation for future growth and—although we didn’t know it at the time—a sudden need to pivot fast. Having created the initial logo and brand to high-quality design standards that kept everything simple within a tested framework, made it really easy to morph the brand into its new iteration without stress or the need for a complete redesign.
WordPress website design and build for easy class bookings
The main priority for the first version of the Rise website was to drive clients to book classes. We mapped the user journey across different iterations and designed the site architecture to intuitively lead clients to take action from a range of key touchpoints. The site was integrated with the popular wellness business software MindBody to ensure a seamless connection between online and studio bookings.
Rapid-fire pandemic pivot
If we hadn’t already laid the foundations with a brand and website built to high professional standards and with a strategically-flexible framework, it would have been an uphill struggle to pivot Rise as quickly as we did. The clever foundation we had laid in the first iteration of the studio made the transition to virtual a simple one. Stress was avoided big time!
The pivot strategy was developed in a single one-hour session. And the entire brand and website pivot was implemented in just one day.
So Sam was able to keep her virtual doors open when the physical doors of the studio were forced to close and had a great strategy in place to move clients from the physical to the virtual studio space.
Post-pandemic, the virtual studio continues to flourish and gives Sam the flexibility she needs as she raises her daughter — there’s always a new challenge!
The best money I’ve spent on my business! I’ve used both the Clever Hour and Clever Day services with Nic recently and both are such amazing value. Our mid-pandemic Clever Hour very quickly gave me all the strategic guidance I needed to switch my business online. When I needed to pivot further, Nic smashed through my branding and website changes in just one Clever Day and got my business moving in a new direction immediately, without hassle or stress. Nic is honestly so incredible! The support is amazing and she delivers above and beyond what I expect every time. Cannot recommend Studio Clvr enough and as long as I have a business (in whatever iteration it evolves) I’ll be using Nic.
Ready to pivot your business?
Let us work with you to craft a tailored digital solution that properly aligns the face of your business with where your business is going.